Green. It’s the color usually associated with both money and the environment. Two of the most popular topics today, in America.
Not too surprisingly, the best of the Top 20 « most admired companies » in America work, at least in part, on strategies and products aimed at helping preserve our blue planet.
While eco-friendliness hasn’t always been the valued corporate trait it has become, the climatic and environmental changes our world is going through are dramatically reshaping how people think of which company deserves their admiration.
Here’s are the companies being admired the most, nowadays, according to Fortune:
- General Electric
- Starbucks
- Toyota Motor
- Berkshire Hathaway
- Southwest Airlines
- FedEx
- Apple
- Johnson & Johnson
- Procter & Gamble
- Goldman Sachs
- Microsoft
- Target
- 3M
- Nordstrom
- United Parcel Service
- American Express
- Costco Wholesale
- PepsiCo *
- Wal-Mart Stores *
* Both companies got the same score… so it’s a tie!
While some companies getting high scores like PepsiCo (selling sugary beverages to kids) may leave you literally scratching your head, most of these top performers are doing more than a few things right.
Studying these companies’ PR smarts may yield interesting pointers as to how they got on this coveted list. Even if your company is smaller, some of these findings might easily apply to your business model.
Which company do -you- admire most, and why?
Tags: most admired companies, pr smarts, eco-friendliness, america, usa
